Introduction to web search engine positioning

What is the positioning of web pages?

Basically the purpose is to get your website out on the top of search results from search engines. This means that if your page is about medicinal plants, for example, when a person typing those words into Google or any other browser you appear at the top of results lists.

Why is it important to search engine rankings?

Mainly, because that will get lots of visits (most of the visits of a site come from search engines) and also because these visits are really interested in what they offer. Think of a person who enters your page of medicinal plants through a search engine before it has had to bother with things like search for “medicinal plants”, “natural medicine”, “alternative medicine”, etc. so you think you are, at least moderately interested in your products. Of course, it will be more than one person who sees an ad for your site by chance without having desired.

What should I do to position a website?

This question is difficult to answer, and certainly would write a book, but if you read this page you will find a brief guide to the main things you can do to positioning a website in Google in addition to those you should not do unless you want to be penalized for them. Obviously there are many more but these are sufficient to begin to achieve a long-medium term. Remember at all times that this process is not fast in any case, and that to achieve stable results in the time it takes months of work.

Now, before you start talking about these techniques, it should be clear and preconceptions about realistic goals about what we get to position our website:

How does a search engine

First of all, may be useful to understand how a search engine when indexing a website, that is, add a site to a database search, so you can go in their search results.

To index web pages that exist in Internet search engines use some applications called spiders (or spiders, robots, etc.) Who regularly visit sites that are already stored in their databases in search of new content, changes, links to follow or pages that no longer exist (in this case to delete). All new pages that you visit the robot, which detects changes, etc, are saved to databases and most of them manage to keep up.

Keywords

They are one of the most important things to consider when talking about search engine rankings. Are words that users enter in search engines to perform searches. That is, are the words by which we are going to find.

For this reason, the analysis of keywords is a very important step towards the search engine positioning especially on google. If you do not direct our efforts into the right keywords, we are wasting time. In this sense, it is always important to consider the following, only more general words (and even not-so-general), for example, “computers”, offer a lot of competition, i.e. that many pages trying to appear at the top when someone looks. Instead, users are getting better information seekers and rarely used general words for more specific phrases that produce results are most relevant to their needs. So when talk of keywords would be best to refer to key phrases and, therefore, guide our efforts to position phrases and single words. This will give us better results.

Fortunately, there are various tools on the market that will help us decide on which keywords (phrases) key work on improving our website positioning on search engines. Among them, one of the best known is the Wordtracker Keyword Generator (In English), you can use the keyword tool from Google. In both, you can enter keywords that interest you and the program will return a list of similar words that can be analyzed in various ways.

A final point to consider in terms of key words and phrases is to decide how much you use. Realistic solutions must be sought, but in general, for each web page with enough content that we have (understood as information, images, links, games or advertising), we recommend using one to three key phrases. It should be emphasized here that it is advisable to use words or phrases, for each web page, depending on the specific content of each. In addition, we will get better results if we put our effort into sentences which, though less searched, have less competition, highly competitive phrases because with them will be very difficult for search engine rankings, so it will not be very effective.

Focusing on major search engines

Currently, Google is the undisputed leader in search engines (at least in the Hispanic market). There is no exact data, but about 70% of searches were made through him, and if included in the computation to Yahoo and MSN, covering about 95% of the total. Therefore, the main thing is to get a position in these three search engines, since it brings are the most visits.