Basically the purpose is to get your website out on the top of search results from search engines. This means that if your page is about medicinal plants, for example, when a person typing those words into Google or any other browser you appear at the top of results lists.

Why is it important to search engine rankings?

Mainly, because that will get lots of visits (most of the visits of a site come from search engines) and also because these visits are really interested in what they offer. Think of a person who enters your page of medicinal plants through a search engine before it has had to bother with things like search for “medicinal plants”, “natural medicine”, “alternative medicine”, etc. so you think you are, at least moderately interested in your products. Of course, it will be more than one person who sees an ad for your site by chance without having desired.

What should I do to position a website?

This question is difficult to answer, and certainly would write a book, but if you read this page you will find a brief guide to the main things you can do to positioning a website in Google in addition to those you should not do unless you want to be penalized for them. Obviously there are many more but these are sufficient to begin to achieve a long-medium term. Remember at all times that this process is not fast in any case, and that to achieve stable results in the time it takes months of work.

Now, before you start talking about these techniques, it should be clear and preconceptions about realistic goals about what we get to position our website:

How does a search engine

First of all, may be useful to understand how a search engine when indexing a website, that is, add a site to a database search, so you can go in their search results.

To index web pages that exist in Internet search engines use some applications called spiders (or spiders, robots, etc.) Who regularly visit sites that are already stored in their databases in search of new content, changes, links to follow or pages that no longer exist (in this case to delete). All new pages that you visit the robot, which detects changes, etc, are saved to databases and most of them manage to keep up.

Keywords

They are one of the most important things to consider when talking about search engine rankings. Are words that users enter in search engines to perform searches. That is, are the words by which we are going to find.

For this reason, the analysis of keywords is a very important step towards the search engine positioning especially on google. If you do not direct our efforts into the right keywords, we are wasting time. In this sense, it is always important to consider the following, only more general words (and even not-so-general), for example, “computers”, offer a lot of competition, i.e. that many pages trying to appear at the top when someone looks. Instead, users are getting better information seekers and rarely used general words for more specific phrases that produce results are most relevant to their needs. So when talk of keywords would be best to refer to key phrases and, therefore, guide our efforts to position phrases and single words. This will give us better results.

Fortunately, there are various tools on the market that will help us decide on which keywords (phrases) key work on improving our website positioning on search engines. Among them, one of the best known is the Wordtracker Keyword Generator (In English), you can use the keyword tool from Google. In both, you can enter keywords that interest you and the program will return a list of similar words that can be analyzed in various ways.

A final point to consider in terms of key words and phrases is to decide how much you use. Realistic solutions must be sought, but in general, for each web page with enough content that we have (understood as information, images, links, games or advertising), we recommend using one to three key phrases. It should be emphasized here that it is advisable to use words or phrases, for each web page, depending on the specific content of each. In addition, we will get better results if we put our effort into sentences which, though less searched, have less competition, highly competitive phrases because with them will be very difficult for search engine rankings, so it will not be very effective.

Focusing on major search engines

Currently, Google is the undisputed leader in search engines (at least in the Hispanic market). There is no exact data, but about 70% of searches were made through him, and if included in the computation to Yahoo and MSN, covering about 95% of the total. Therefore, the main thing is to get a position in these three search engines, since it brings are the most visits.

It’s a difficult question to answer, depends not only on the Google algorithm, but also the ethics of page in question, meaning techniques used to web positioning growth of the same, links you sent and for other websites, etc.

However, there are those who claim to have seen websites out of Sandbox within weeks, others speak of months (most agree that a minimum of 6 months seems common), or even a year. Personally, I think there is a fixed time to leave the sandbox, all you need to be patient and do things right.

How I can know if my site is in the Sandbox?

Although no reliable or secure method of checking if your site is in the Sandbox, you can guess if so or not following some simple steps.

One way to know (for guidance) if your site in Google Sandbox is performed on an allinanchor search, i.e. search for pages that have more links for a certain keywords (for which you compete) and compared with the normal search those keywords. An example of this, suppose we want to know if we are in the Sandbox to search for “florist in Madrid.” The first thing to do is make the allinanchor search, Then make a normal search and compares the positions we get in both. If the difference in positions is important and get worse through the normal search results of your keywords, you’re probably in the Sandbox for those keywords.

Apart from this, the SEOmoz Blog published an article (in English) that explains how some steps checklist to see if your page is in the Sandbox.

How I can avoid or exit the Sandbox effect?

The first thing you have to do to getting out of the Sandbox is forget Google and the same concept. Yes, no kidding. There is no magic formula to break the Sandbox quickly, but thinking more about the user (expanded content) and the popularity of the Web (get links – see the article on backlinks)’re on track to achieve it.

As discussed in many places, leaving the Sandbox only a matter of time and patience. There are sites that take longer than others (1 month, 6 months … a year), but all eventually do.

Lasts the duration, it is best to ignore it and continue to grow the site by adding new quality content and getting good links to pages related to yours (not just to your homepage, it’s good that we link to internal pages). Try not to accelerate this process, everything has its time and getting good links does not happen overnight. Do it gradually to be considered by Google and other search engines as natural, might otherwise penalize you for it.

Eventually, your site will leave the sandbox and all the work promotion and positioning you have made will bear fruit. Therefore, still using techniques to promote your site, position your web loyalty visits not care what else.

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There are already many manuals to increase traffic to our site, however, exist in most points with which I disagree, or considerations that go unnoticed or are obviated altogether. With this article I want to show the public 10 tips to improve our blog from my point of view.

Most blogs with good traffic visiting (sometimes not even that, simply indexed on Google), Obtain similar results to the following:

* The daily accesses from a browser: Google (Over 85%) And the remaining 15% approximately, only 5% of hits on the homepage directly. This shows the importance of “to like” well to a browser.

With this in mind, what we now need is to strengthen this “sympathy” with the form to get us indexed in the highest positions of any keyword (searched keyword) And therefore receive more visitors. With these tips try loyalty users they arrive, they feel comfortable in our web site and wish to return and visit often.

Content, content, content

As I said before in this manual (start from scratch to make webs), Content is king. The Website Update has to mean adding new content to your site, useful for the user. The content (text) is what we yearn to find the searchers on your website when scanned, is what we are fed and what they are based to display their search results. Therefore, as more content (and much better if it contained only) will receive more visits from search engines.

What’s new?

When you update the site with new content it is important that you do know your visitors. This is highly recommended that you reserve a space on the home page or where you think it appropriate to cite the news of your website.

You can also put it a little easier for your visitors and create a newsletter with which to email them each time you update your website. Be especially careful with mailing lists, by avoiding sending messages to people who have not specifically asked us and keeping your personal information with suspicion, otherwise you might have some legal problems.

Backups (backups)

One of the most important things when making updates to your site is to always have a backup of your previous work. If something goes wrong you can always retrieve what they already had.

Backups are something that should not be overlooked in any case, because when you least expect it you find yourself suddenly changing hosting, or your server had problems and lost information that you had posted on the Internet. In these cases, or have a backup or start over.

Many professional web hosting services make regular backups of files stored on their servers, but not all do, so watch this data to a hosting contract web hosting company.
How often do you update your site?

There is no exact date. You can update daily, weekly, monthly, bimonthly … depends on the website and the services you offer. For example, blogs by the type of format they use are web pages that are suitable for daily or weekly update. In contrast, company websites often do not require constant updates as you can that once a month or every couple of months will suffice.

Despite the economic downturn, digital media raised their ad revenue last year by 4.9%, compared with 20.9% drop experienced by all the media (was 23.1 in the case television and 22.1 in the case of newspapers).

The 654.1 million of revenue, 2009 place the network as the third means of advertising investment, Behind TV (2.368,4 million) and Journals (1,174). With these results, the Internet is already a 11.64% of the total advertising pie.

Sponsored links on search engines received an investment of 356.41 million euros (54.5% of total digital media), an increase of 9.85% compared with 2008. Meanwhile, graphic formats recorded an investment of 297.74 million euros, remaining stable compared to previous year (-0.35% investment).

Formats usedThe investment division “search” and sponsored links unchanged in 2009 compared to 2008, indicating a growing confidence of advertisers in graphical formats, the authors of the report, which also worked PricewaterhouseCoopers. The largest sectors of investment in marketing interactive media in 2009 were Transport, Travel & Tourism (14.26% of total), Telecommunications (13.29%), Automotive (11.44%), Media, Education and Culture (9.34% ) and Finance (7.19%).
Major advertisers on Internet graphic formats for the major investment sectors were Vueling, Vodafone, Peugeot, ECAC and ING.

In relation to the model of “pricing” used in recruitment advertising of graphic formats, 65.7% of the budget was marketed under the model of cost per thousand impressions (CPM), compared to 21.4% depending on results. Other models (time, fixed positions …) agglutinated 13% of the investment.

With respect to graphics used advertising formats, Banners, buttons, stamps and skyscrapers cornered 51.44% of the investment, sponsorships or 8.25% fixed sections, while the “email marketing” reached 6.8% and formats and floating down the 4.9%. Furthermore, 16% of revenue for integrated formats and formats contained deployable floating creativity that used enriched or video formats.

The mobile Internet advertising accounted for 0.53% of total investment in digital media in 2009, with a total of 3.48 million euro. Grew 29% in the second half of 2009 compared to the first half of the year (1.52 versus 1.96 million euros).

To achieve deep and lasting relationships with customers, necessary to go beyond the traditional “4Ps” of marketing and involve people.

Relationship marketing or CRM (Customer Relationship Marketing) consists basically of creating, strengthening and maintaining business relationships with clients, seeking to achieve a long term relationship and maximum profitability.

The objective is to identify the most profitable customers to establish a close relationship with them that allows to know in depth and therefore offers products tailored to their needs and preferences.

The term CRM is a response to the growing technology firms need to strengthen relationships with their customers through different management tools. For this, many companies have developed technological solutions in order to manage the relationship with customers through a software that allows to manage all contact points and transactions, and thus, track customer by customer.
Lasting and profitable

In the current context whereby companies crossing in the world is becoming ever more important and necessary to apply these marketing tools that allow customers to manage as a strategic asset.

It is very important to build and strengthen a long-term relationship with the client, add value to it and thus achieve higher rates of profitability and sustained growth.

A successful business depends on its ability to implement the foundations on which relationship marketing is based, such as reducing the cost of obtaining new clients to increase fluid retention, treating customers properly, recognize their individuality and satisfy their unique needs.
From “4P” to “5P”.

But all is not focused solely on the external customer. Internal customers are a key part in achieving the success. A well thought out marketing strategy, that aims to develop a lasting relationship with each of the clients of a business and which is conducted by a team of professional human resources will prove, without doubt, a real plus.

This involves incorporating people to what is traditionally known as the marketing mix or the “4Ps” (product, price, promotion and place) by Philip Kotler, and transform it into a pattern of “5P”, where people are key resource to implement customer relationship strategies.

In relationship marketing, employees know the customers by name and loyal customers are treated as an asset or a key strategic resource, as someone who must be preserved and defended. In turn, loyal employees are also essential to improve efficiency in the process of delivering value and building long term relationships with customers.
The success of the internal client’s hand

Some say that employees are what make a company is successful or not. The customer loyalty and employee loyalty are related, one strengthens the other. Experienced employees can better serve customers because they understand the needs of each. This knowledge is an essential part of continuous improvement.

However, it is common to hear employers saying that the success of their firms are focused on the enormous potential of their team and they are the ones who day by day, offers the best of themselves to raise levels of customer satisfaction external, increase their productivity and, obviously, increase their income. But contrary, several of these companies, there is no clear internal customer orientation is seen in such cases, as an element of production.
Differentiator

Ideally, top management will succeed in identifying the true differentiators of a business is not based on technology acquired or tools of production but in its people.

The important thing is that in this approach, knowledge, understanding and commitment to the customer are the sole responsibility of the marketing department, but must share the entire organization. This is achieved as marketing becomes part of organizational culture and knowledge systems to guide decision making at all levels.

Within these social media there are three particularly effective, not to say that others are not, but for global growth, its functions in relation to our interests and their viral, we are left with:

Facebook

It is the social network more accepted by users around the world. Its many applications has been made of the other unchecked in recent years, arriving in December 2009 to have more visits to the Google search engine. On this platform we can create groups, discussion forums, add updates to blogs, create sponsored link campaigns (SEM), make payments, promotional tools for webmaster, etc.. Besides the basic functions of course.

Twitter

Microblogging system is ideal for the promotion of our products or services used wisely, there is a universe of applications and tools that surround Twitter. Besides its main task to present our brand is to meet people with our same interests, find valuable information and fresh news in real time. His search is a revelation.

YouTube

The video platform used and it’s viral network. If you do not do marketing with videos these leaving a clear competitive advantage respect, yes, to make a successful campaign videos do not make common or boring, routine and salt than conventional creates interesting videos in situations and locations outside the common. Network will spread like wildfire. Nothing more to loyalty.

Let’s review the benefits we can obtain:

- We will win in qualified and relevant views our niche thanks to its exponential growth.

- Loyalty users who follow us. Social networks allow us to keep users informed of all our activity, so we allow them to be informed without visiting our website or blog.

- Branding: Our brand or name comes reinforced by keeping contact with people naturally through social networks. They know that there is a person behind the flesh. Provides confidence.

- Feedback on our products and services. On social networks users can add comments. This information can give us interesting facts about our market niche and make our business profitable.

So to achieve more we focus on the general principles of Search engine optimization and tactics of link building that could provide a good basis and hopefully, if done well, some strong rankings in search engines. One thing to note is the fact that never done, and build links naturally. A campaign of natural link building is crucial for success in SEO.

A campaign of natural link building strategies is one that is just that, natural! It is crucial for success in SEO. Get 50,000 links in new websites within the first twenty days of existence of your site that is definitely not natural. Getting a slow trickle of links coming to your site and then building looks much more natural. Furthermore, getting 50,000 links pointing to your homepage with the same anchor text is not natural. Vary your anchor text and include long tail versions of your keywords. It should also establish links to other pages on your site, in addition to your home page. All these things help to build a natural link campaign.

In terms of links, there are two types of links you can get to their websites, internal and external links. For example, a link that directs you to our Twitter page would be external, allowing you to access a different Web site. An internal link is directing you to another section of this blog, but both are very important and can make a big difference in your search engine rankings.

The search engine optimization only affects the organic search results, not paid or sponsored results, as in the case of Google AdWords.

Although the title of this guide appear the words “search engines”, we would say that first of all, you base your decisions on optimization considering the best option for visitors to your site. They are the main consumers of your content and use search engines to find it. If you focus too much on certain adjustments to get high rankings in organic search results, you can not deliver the desired results. The search engine optimization is to show the best of your site in search engines.

Making simple changes to a website can get high rankings in organic results and generate traffic. This article, detailing small factors that can be easily manipulated, creates a big change if correctly implemented.

1) Election of the keywords
Before you start optimizing our sites, we know that key words or phrases that we use to find us (see previous article).

With the selection tool of Google keywords of the previous article, we have an idea that we must position ourselves searches. Once we decided that we already have the grounds clean to start making changes.

We think that once someone finds us, the page in question should be interstate for the visitor. If you have nothing to do with what the user / client wants as well as entering the site, will go just as fast.

Therefore it is important that the login page for those phrases or search words to be reliable, forward the information that the user / customer needs, and has the things about what content they seek.

A common mistake is to try to position themselves to phrases or words that handle a large volume of search. It is important to position only for those who really have to do with our content and website. For this very reason the more specific and defined is the phrase or keywords will be better.

To this point we are trying to point out is that it is better to receive fewer visits, but that they remain and are interested in our services / products that receive a large volume of visits as well as get them to leave.

2) Page titles
The idea for title of the page as we saw above, in this case what we try to do is create a title for each of the pages of our site. So if we enter into some type of product, the idea is that the title is the name of the product. If we enter a category containing name of the category and so on.

Where possible all titles must be different, and bear in mind that general search engines, it only shows the first 65 characters of the title of the page, so if we exceed not be viewed by the user / client.

Also the words and sentences closer to the top of the page (going blank, between the entries listed first), will have more importance than the rest of the text on the site.

3) Meta Description
Currently the goal of description of a site not included in the algorithms of search engines, however, as this tag is shown in the results of a search, it is ideal that this optimized and prepared for this purpose.

Like the title, description of a page must be unique, and as specifically as possible, as well as containing relevant text to the phrases or keywords for which we position ourselves.

In principle we should not confine ourselves to make a description with 160 characters, so adjust all necessary information in a small description.

Should not we enter a description, the form shall collect a piece of text content of the page whether or not to do with our business. To avoid this, we make sure to enter a goal description and thus ensure that the display information finder relevance of website.

4) Content of the page
The content of the page is viewed as the best method of attracting visitors and links to it. For this very reason it is very important to spend sufficient resources and time to achieve the task. Like any other writing news, the PR is important, but is not everything. By this we mean that the content of the page is important in the rankings and for that very reason, there is the more specific content on our site will be better to position in the results of an advanced search.

Currently the content is less important in the algorithms of search engines than it was before, anyway, experts recommend repeating the word or phrase to which we choose each about 100 words or so. With this we think that the density of words for that specific word or phrase must be between 6-8%. Should be larger than that percentage, the form with queer eyes looking at us because deduce that tweak and modify things to try to better position ourselves for these sentences or words, and if not we will not have sufficient strength to position ourselves before others. In both cases we played against, so adjust the density of words in 6-8%.

In fact, many sites include keywords or key phrases in the same background color of the site to generate content words related to your business and instead of doing between the body text of the page is done that way. The only thing that thus achieved is that sooner or later the search engine robot will ban the user account and not just to that page if not the entire site. So it is never appear among the search results if you also find their business clients.